OK, we’re off. It’s the beginning of June 2009 and we are starting a journey not knowing how it will end.

We joined the best designers in the world and started building our dream iPhone app.

The iPhone game for geeks that will hopefully manage to get outside the geek circle to the whole world. We have an idea, we believe in it, think it’s the time for it, think the world is ready.

Will we succeed? (How do you measure success?? this should be a whole different post….) that’s a good question. Lately we’ve been debating between us what are the success factors. Our bottom line became numbers. That’s what happens when you have a mathematician in the gang.
So without further ado - the recipe for success :)


1. 3% good idea
2. 20% timing
3. 15% luck
4. 10% operation
5. 52% marketing


we are hopefully covered with item # 1 and # 4. In the timing zone we think we are doing well, although there is quite a bit of fine tuning in it - it’s one thing to launch on 2009, but there is also launching Google wave the day after Microsoft launches Bing. :)

So this is it. Stay tuned for more updates on our process, we will share as much information as we can.